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Become an Author

Personal branding is important for any business owner or person who wants to promote their business, products or services. When the public views you as an expert, they are likely to trust you more and want to hear more about what you are saying about a variety of topics. They will buy from you more readily because they trust you as an expert.

Become an Author

Publishing a book as an author can open many doors, especially if the book is well received. Today it’s easier than ever to add “author” to your list of accomplishments due to Kindle Direct Publishing. Don’t allow anyone to tell you that it won’t work and it’s not a good way to become an expert. It does, and it is.

Become a Speaker

If you have a lot of knowledge about a particular topic, consider adding public speaking to your resume. Speaking to groups of people has long been established to advance expertise, and nothing has changed. After all, the audience members will automatically assume you know what you are talking about or you wouldn’t be talking.

Create an eCourse

Teaching what you know to others is a clear sign that you’ve mastered something enough to demonstrate and teach it to others. You can put courses on your own website, deliver them through email, or put them on a third party site like Udemy.com.

Blog Regularly

Don’t stop using your blog as a method to get your words out to your audience just because you move up in the world. Keep blogging at least weekly, but perhaps create longer content that is more authoritative in nature, providing a lot of in-depth information to your viewers.

Become a Regular Guest

You can be interviewed on radio, in print, and online by making yourself available. Contact your local press and let them know that if they do stories on your niche, you are available to speak to them. They are good people but busy, so they’ll be more likely to use someone who’s offered than to chase down those who haven’t.

Start a Mastermind Group

A private mastermind group is a great way to establish and build your personal brand. You’ll end up with a good solid fan base that knows your secrets and understands how you tick. They’ll become promoters of your work, and in the process you’ll earn some extra income.

Study Your Niche

Never stop studying. Time goes forward and things change. What was true just a month ago might not be true today. Don’t be afraid to change your opinions and ideas based on the information you learn. To stay relevant in a niche you have to stay connected enough to understand what’s new.

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Exploit Internet’s Amazing Marketing Powers: 4 Most Important Tips

We are living in the age of Internet Marketing, also known as Content Marketing. Here, online visibility is a must, to stay on top and relevant, and make more money.
If you don’t have a good web presence, and aren’t busy promoting and expanding your business, via effective Internet Marketing, you won’t survive for long.

What’s Internet Marketing?

It’s the new age marketing of a business or brand and its products and services over the Internet, through different tools, employing content, e-mails, search and paid media strategies, to help drive traffic, leads and sales.
Internet Marketing techniques are mostly organic by nature, but these (the techniques) could be paid as well.
Organic internet marketing may not lead to great results instantly, but it would help businesses grow and expand eventually, if done the right way.

Content Marketing is the Future

As per a study, 91% of businesses, across the globe, believe that Internet Marketing is an indispensable and exciting marketing tactic.
Content Marketing involves offering valuable, readable and steady content. It’s the marketing of the present and future.
It stimulates, educates, and guides prospects, and builds trust, authority and connections. When it happens, and when you offer help and value to your customers and prospects, they reward you by becoming your customers and utilizing your products & services.

Content Marketing vs. Traditional Marketing

Content Marketing is Inbound Marketing and not Outbound Marketing, also called Traditional Marketing. By and large, the latter is interruptive, obstructive, and invasive, besides being costly.
A research shows that, presently, 615+ million devices in the world have adblockers.
What does it mean?
It means traditional marketing may not be very effective.
As per another study, Content Marketing or Internet Marketing is 62% less costly, vis-à-vis the traditional marketing though it pulls over 3 times more business and profits.

Visuals & Videos Rule

Visuals–in the form of exciting videos and infographics–are comparatively more powerful in attracting new customers and others. Brain processes visuals 60,0000 times faster than texts.
As per another report, people are consuming over 500 million hours of video content daily across the globe.
In an age where majority of us suffer from attention-span problem, it certainly pays to make videos and visuals–that informs, empowers and entertains–a crucial element of our content creating & promotion strategies.
Online videos swiftly increase awareness, stays top of mind with new customers, and also leads to conversions from high-intent viewers.
These also give any brand the power to reach, engage, and convert its most prized audiences in the right moments – whether they’re exposed to a completely new brand for the first time, or are just a few minutes away from striking a deal, and making a purchase.
When brands are present and useful in those moments, the chances of results following are high.

4 Exciting Tips for Successful Content Marketing

To harness the amazing powers of Internet Marketing, in the most fruitful way, make Search Engine Optimization (SEO), grammar & spelling, storytelling, and videos an important part of your overall content marketing strategy.

1. SEO: Optimize your content for better visibility and improved performance on the Search Engine Result Pages (SERPs). If your content fails to find a place on the first page, it won’t lead to the results you could be keen in.

2. Grammar & Spelling: Ensure that your blogs and articles are grammatically correct, and have the right spellings. A piece of content–with glaring grammatical errors and misspellings–won’t’ impress your readers and prospects even as your brand’s value will diminish.

3. Stories: Master the art of storytelling for higher traction. Most of us love stories. If there’s a beautiful and inspiring story woven cleverly in your piece, it will pull the ’emotional trigger’, and lead to better ‘connections’ with your readers and prospects.

4. Videos: As per a report, in India, online video is behind over 70% of the nation’s total data usage. As the nation’s online population continues to increase, so will the figure of the video-famished consumers, browsing the web. So, use videos and attractive designs to create persuasive visual content!

Summing-up, make Internet Marketing a vital cog in your business establishment and expansion wheel. Follow the marketing strategy tips shared to make more money, and get the best possible business results.

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Entrepreneurs Believe in Themselves

When you speak to entrepreneurs you can be sure of one thing, these are people who believes in themselves. (Not discounting religion or faith at all.) An entrepreneur does not always know exactly how things will turn out but you can be sure they believe they will be successful at what ever they do. So why are really successful entrepreneurs good at so many things? Because they believe they can do something and then put their mind and energy into doing it.

An entrepreneur is very much like an athlete. A successful athlete wakes up early in the morning before most people hit the snooze button to go out for a run. There is no doubt in athletes’ minds that they are in control of their bodies and there is no one who can beat them. Training and schooling usually go together making the time needed to dedicate to practice even more of a challenge. For professional athletes, the distraction of new found wealth and fame can be challenging as well.

So the athletes focus on their sport always striving to be the best. By high school, most athletes have selected a sport or two and train religiously every day to improve their skills or reduce their time. This is a way of life which includes coaches and teams to help keep you on track. Starting from a young age there are camps and programs for every conceivable sport. You can excel in any event or team which considers your accomplishments to be worthy of inclusion.

The best athletes work hard to be the best they can be at one thing and many other activities may be neglected. Entrepreneurs work hard to be the best they can be but, they do not have a support system of a team to hold them in line. There are no teams for the free spirit of the entrepreneur. Mom and Dad did not take you out to the business library three times a week so that you could get on the entrepreneur team.

There are no organizations for a young mogul. No summer camp for our little entrepreneur but, there are many for an eight year old future prima ballerina. Those camps are so busy that I bet you know several professional ballerinas. So where does our young future mega wealthy entrepreneur get started since there is no coaching staff at the middle school?

The answer is that entrepreneurs become good at many things. Their desire to succeed does not only pertain to money. A true entrepreneur does not always know what field or business they will find themselves. True, many people start from a young age to follow a dream but, many find the dream and then try to build on it. Giving 110% until reality throws a boulder on them and says, “Try something else.”

So the future entrepreneur finds opportunities and interests that they find fascinating. Exploring the situation more thoroughly is never a small undertaking. Like the athlete, these are highly driven, highly talented, motivated individuals who want to succeed at everything they try. They just have not found what they will succeed at, due to the lack of structure which guides the athlete’s world.

Entrepreneurs go from hobby to hobby and sport to sport seeking greatness only to come up short more often then not. So off to school where they impress the staff as the hardest workers and most dedicated students, or they end up barely graduating because they just were not interested in anything enough to give a damn about the subject.

So now the entrepreneur has many talents and is quite a convincing salesperson. Endowed with charm and wit, they usually give others a sense of confidence in their ability. Everywhere you look there are opportunities for the entrepreneur. Success and failure are like the athlete getting to the playoffs but not making the finals, but there is no team for the entrepreneur to console or congratulate. Family aside, there is no team in entrepreneur. It can be lonely and hard to face defeat without knowing where to turn next.

This does not last long for an entrepreneur. No matter what happens this is just another failure that makes the entrepreneur more capable in the future. Either a victory or loss is simply another lesson to be learned and studied for the next endeavor. Like an athlete who wakes up after the big defeat, an entrepreneur is still an entrepreneur the next morning.

Champions however can be athletes or entrepreneurs. The athlete that becomes a champion may not have always been a champion but was always an athlete. The entrepreneur will either win or lose but will always be a champion for having tried something new. Giving their best every time and looking to find gold when no medals are being offered can be as difficult as training for a sport. Entrepreneurs believe in themselves seeing gold medals as the elusive brass ring to be sought after and won.

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Easy Steps of Home Mold Removal

If mold has invaded your home, it will not want to go away. Implement these easy step for effective home mold removal.

The first and the most important step in household mold removal mission is to practice safety measures. Always put on protective gears before you begin your home mold cleaning mission. Use goggles to protect your eyes from the harmful mold spores. Wear a particle mask or respirator to filter the tiny spores from getting inhaled. Use long non-porous gloves, do not touch mold with your bare hands.

Before you start the mold removal process, remember to moisten the contaminated areas or materials. This is to avoid the hazardous mold spores from becoming airborne.

Mold that grows on hard surfaces like tiles, walls, glass, metal, hard plastic, floor and counter tops can be easily removed by scouring with detergent or soap. You can consider using mild bleach solution (1/2 cup of bleach to 1 gallon of water) for stubborn moldy stain that is hard to be cleaned. Though do remember not to mix bleach with ammonia as this will produce toxic fumes.

The most challenging part in home mold cleaning is to clean mold from porous materials like drywall, paper and carpet. If the infestation is severe, consider replacing them. Otherwise, you should get help from professional home mold removal specialist to deal with the cleaning of these items. Isolate the items to prevent the spreading of mold.

In addition to brushing and scrubbing, you may need sanding to totally remove mold growth on materials like wall studs and other structural woods. Whenever sanding is required, remember to separate the work place from the rest of your house.

Disinfect the areas with mild bleach solution after the mold is cleaned. This is called the disinfection phase in home mold cleaning mission. Use not more than a cup of bleach to 1 gallon of water. Leave the solution on surfaces for about 15 minutes for adequate disinfection. Remember to open all doors and windows for sufficient ventilation.

The last step in home mold removal task is to wash the areas with plenty of water. Dry the surfaces quickly and thoroughly with the help of blow fan and dehumidifier.

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How SEO Services Can Boost Your Sales and Revenue Targets

If you want to promote your product or services online in most effective manner, you cannot overlook the importance of SEO services. These services make sure that your website gets optimized so that you can get maximum revenue through increased traffic in least possible time. Increased traffic is linked to increased revenue – the more traffic you can direct traffic to your website, the greater the chances that you can convert them to paying customers. It doesn’t matter if you are a startup or an established firm, quality, professional SEO services are necessary to make an impact and boost your sales and revenue.

How SEO Services Help Your Business

Let’s face the fact that not all of us can be content writers. Moreover, simply loading your website with well-written content wouldn’t help. Even having an attractive website design wouldn’t bring in more traffic and conversions. There is so much competition out there and so many challenges in the world of Internet marketing such as changing search engine algorithms, which can affect your online popularity.

Search engine optimization is designed to bring the right visitors to your site, hold their attention, and convert them to customers. Entrusting the right SEO company with your Internet marketing campaign allows you to do what you do best and focus on your core competencies. A good SEO service works as an extension of your company, employing the latest, ethical tactics to make your website rank high on leading search engines. A professional SEO firm would several techniques to enhance your online image and increase your revenue.

  • Conversion optimization
  • SEO Content development
  • Keyword research
  • Meta tag development and implementation
  • Link building
  • Press release, article, and directory submission
  • Reputation management
  • SEO code analysis and correction
  • SEO editing
  • SEO website design
  • SEM/PPC advertising
  • Social media optimization – blogs, social networks
  • Video marketing
  • Web analytics
  • SEO consulting services

SEO experts work to implement these different strategies, keeping your business goals in mind. Their tactics allow your website to maintain its position even in the face of changing search engine algorithms. A reliable firm will provide you with timely reports to let you know where your website stands and the progress that it is gradually making.

Choose a Reliable SEO Company

If you are thinking about the costs then stop worrying as there are many companies that provide affordable SEO services. In fact, a good SEO company makes it a point to provide you all the above services and much more at the most competitive rates. A proper search on the internet will help you find the best professional SEO services.

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Your Guide to Paid Marketing During

And while some businesses are seeing a surge of traffic during this time, others with products or services that aren’t in demand are seeing a dismal trickle of traffic or are having to pause or stop their campaigns entirely. Influencer Marketing Hub reports that 69% of the 237 brands they surveyed expect to decrease ad spend in 2020.

I’ve previously spoken about how it is essential to pivot to meet the needs and wants of your target audience. This means taking a closer look at what you can offer people during the COVID-19 crisis-both as a small business owner and as a member of the community.

This time, I’m sharing some tips on managing PPC during the coronavirus. PPC stands for pay-per-click advertising, also known as non-organic traffic. (Organic traffic comes from unpaid SEO techniques).

Depending on your small business, you may run paid ads on:

  • Google Ads/display ads on the Google Display Network
  • Facebook
  • Instagram
  • Twitter
  • YouTube (and in-video ad placements)
  • LinkedIn

3 Steps to Getting Started with Paid Marketing During COVID-19

Even if you currently run an ad campaign, it’s important to take a look at your keywords and ad copy. Are they as effective as they can be?

Just because people are practicing social distancing doesn’t mean they aren’t actively looking and shopping online. However, the ad copy that you used before may not resonate with-and could even offend-your target audience now.

1. Research your keywords.

It’s always essential to research your keywords, and especially now! You want to be looking at your target audience’s buying behaviour related to COVID-19.

You might be surprised to learn there’s a new niche keyword you could go after, or that your customers are using a different search term than you expected.

Also, look for keyword opportunities within your business around topics like:

  • Working/schooling from home
  • Streaming services
  • Health products/services
  • Communication tools

There are a number of keyword search tools out there, or you could hire a professional SEO/SEM company to handle everything from keyword research to reporting on data.

2. Revisit your value propositions.

Many entrepreneurs are updating their value propositions to better serve their customers.

You can increase the appeal of your ads and encourage more people to click with relevant value propositions, whether it’s free shipping, home delivery options or a limited-time discount-just be sure you’re not using anxiety or fear around the pandemic to sell.

3. Review your negative keywords.

You can use negative keywords when you want to make sure your ad doesn’t show for a certain keyword. This saves you money on wasted clicks and keeps your ads more relevant, which increases your quality score (which lowers your cost-per-click).

You might want to set certain keywords around in-person services to negative now, so you’re not paying for clicks related to things you aren’t offering your customers at the moment.

You can also limit where your ad shows up. For example, maybe you don’t want your advertisement appearing next to COVID-19-related content during this sensitive time.

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Questions You Must Answer

That’s how long your Website has to grab a visitor’s attention before they click away. And that number is quickly declining – some stats show you only have 7 seconds to let your audience know they’re in the right place.

Your Website has a lot to do in a fraction of a minute. Here are 5 questions you need to ask to ensure prospects stick around.

#1 Are You Clear About Who You Are?

When a visitor lands on your Website, can they immediately tell who your company is and what you do? Your logo, tagline, graphics/photos, and headline should quickly lead the reader to identify what you’re all about.

#2 Is Your Content Customer-Focused?

Too many Websites go to great lengths to “welcome” visitors to the site and share their mission and vision for the world. But no one cares. When someone is searching for an answer to their problem, they don’t care about what you believe – they want to know that you can help.

So, write the content to the reader – one reader – drop the overused platitudes and clichés, and tell the reader how you can solve their problem. It begins with an engaging headline and goes through all content on your Website. Write from your reader’s perspective, not from yours.

Example
Company Focused: We provide the best quality widgets in the world.
Prospect Focused: You’ll never have to replace your widget again. Guaranteed!

#3 Are You Grabbing & Holding Their Attention

This starts by understanding what your prospect values. What are their problems? How can you solve them? Get to the heart of the emotion behind their issues.

Your content should stand out as the clear choice over all others. Share the benefits. Tell a story. Engage the reader.

If you must include text-heavy passages, break them up with photos, infographics, varied text positioning, or background colours to make it easier to read.

#4 What Do You Want Visitors To Do?

What is the first action you want visitors to do on your site? Do you have a clear call to action? It could be to:

• Download a free report.
• Try a free demo.
• Schedule a complimentary session.
• Buy now.

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How to Pivot Your Small Business

Easy Ways to Create a Coronavirus Crisis Management Plan
As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover.

But we’ve never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope in these strange times.

I know that this is a scary and isolating time both personally and professionally. I hope you’re staying safe and healthy, and that this article can help you with planning for business challenges related to the coronavirus.

I’ve personally had to pivot many times as an entrepreneur, and while it can be stressful, it can also be a time of innovation and growth.

As you’re creating your coronavirus crisis management plan for business, here are a few things to focus on:

The Importance of Helping Over Selling

I get that you have a company to run, and I’m not suggesting you start giving things away for free or risk your health to open up shop. What I’m recommending is that you take a step back and think about your community while you’re running your company.

Maybe there is a way that what you offer could help people in this difficult time. One of our clients, The Broken Whisk, has had to stop serving customers in their Agassiz, B.C. restaurant. They instead created a select menu of gourmet meals for only $5 each, which can be ordered in advance and picked up.

And not only is their Facebook post getting liked and shared because it’s a delicious offer and a way of giving back to the community, it’s also started a chain of charitable giving. More and more people are donating money to buy meals for those in need.

Is there a way you can adapt your current marketing model to better serve your customers and community?

Online Events & Offerings

Obviously, hosting a conference or awards dinner is off-limits at the moment. A huge part of your planning for business challenges related to COVID-19 is going to include an online marketing strategy.

Think of some ways you can still connect people from the comfort of home, including webinars, Facebook Live videos and virtual conferences using tools like Zoom. And don’t just focus on coronavirus-related content. Keep producing video that will benefit your small business marketing strategy long after the COVID-19 crisis is over.

Here’s a good example of a pivot to online marketing. A Stroke of Genius is a client of ours located in North Vancouver, BC. As an interior decorator, Barbara Aylesworth has built her company working directly with clients and manufacturers. However, with the COVID-19 crisis, she’s had to pivot her marketing strategy to include virtual consultations and project management.

Barb is also inviting people to send in their pics of decorating and design challenges via Instagram, offering to then send her ideas for possible solutions.

This is a fun and inspiring way to engage her community when people need it the most!

Should You Stop Marketing During COVID-19? Read more on our website.

Unless you sell toilet paper or hand sanitizer, you may be concerned about the impact of the coronavirus on your small business; your revenue, employees, and empty marketing funnel. So does that mean you should hunker down and stop your marketing efforts for the time being? No!

I’m a firm believer in focusing on what we can do and change while finding the opportunities amidst adversity. In this article, I’m sharing some ways you can address the challenge of marketing during a crisis and keep your company going.

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Nonprofit Videos

I’m not a video expert, nor do I play one on TV. I am a nonprofit staff member who produces, edits, posts videos to further the mission of our organization. I’m an amateur, not a professional, at video. So, my approach to videos is utilitarian, a means to an end. And I’m learning.

This piece is a product of that learning, a sort of pay it forward because others have helped me.

Video matters. Viewers see an average of 32.2 videos in a month, and about 100 million Internet users watch online video each day. More importantly, Online Publishers Association say 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 46% took some action after viewing the ad. In addition, some 64% of website visitors are more likely to buy a product on an online retail site after watching a video.

According to research by Visible Measures, 20% of viewers click away in 10 seconds or fewer. You lose about 33% of viewers by 30 seconds, 45% by 1 minute, and almost 60% by 2 minutes.

While these statistics reference retail and general use, it is not a stretch to say that nonprofit organizations can benefit enormously from the increased, planned, and intentional use of directed video.

Here are a few principles for people, including a lot of nonprofit organization executives, who are new or relatively so to “doing video”:

 Devise a plan on how many videos you need, what topics, what length fits the topic and fits the social media or website where you intend to post. Don’t just wing it. Think systematically about what you need and what result you hope to achieve.
 Don’t make the mistake of thinking you can just post longer videos and people will watch what they want. Not likely. They’ll either not watch until they get the message you want to make or they won’t watch at all.
 Don’t fall in love with your own voice. Brevity is beautiful. Under 2 minutes is essential. 30 seconds is better, 15 seconds better still, and if it’s like a TV advertisement, just 6 seconds.
 Video shorts can be specially produced, or you can create them from clips of your longer videos.
 Don’t worry about identifying yourself or website. There’s not enough time in the video to talk about this. You can easily add name, title, website, other contact information during editing via banners and inserts or via a 1-2 second end slide.
 If you need to do longer videos-and there’s still a place for 2-minute videos, or even 6 to 12-minute videos for certain presentations-write your text ahead of time, upload it to a teleprompter app (several are available), and use the scrolling text like a politician speaking at a campaign stop to create your new video.
 If you’re using a mobile device to video, learn where the camera is on your phone or tablet, then look at the camera during short shoots or position your scrolling text so you can look at the camera. This allows you to “look into viewers’ eyes.”
 If you’re on your own, use a tripod and if possible, a remote. If no remote, no problem, start your video, step into the frame, smile a second, and go. You can edit the front end later.
 I mention smiling. If you’re a natural, good for you, but when I’m thinking or stressed, like doing a video, I can be unintentionally intense. So, I learned to smile big, even if at first it felt fake, at the beginning. My challenge now is to remember to keep smiling. Makes a difference in your video, as long as the topic fits the smile.
 Be creative: indoors, outdoors, with one of your kids or pets, formal or informal, depends upon the subject and the audience.
 Brief videos are about one topic or thought. Don’t try to say everything there is to say about your product or service. You can do more videos later. Get in, say something pithy or poignant or pungent, and get out.
 Remember lighting. You can look like an amateur or a pro quicker with bad or good lighting, respectively, than about anything else you do. Most critical, you need good front lighting, then if possible, adequate side-lighting, and most challenging of all unless you are in a studio, some overhead lighting.
 If you want top notch marketing videos then hire a top notch professional and pay the person’s freight. Nothing wrong with this. But when we’re living online these days, especially among the younger set, what we’re interested in is “authenticity” and “timeliness.” In other words, don’t be afraid to do a walking video, an in-the-street video, onsite at your service location with a bit of natural noise in the background. Be real. Be authentic. Communicate reality as you see it, which may actually be the opposite of “slick” marketing promos.
 Don’t be afraid, in fact plan, to do several takes, or at least as many as needed to get the tone and message you want. Check your video after each take. Watch, look for forgotten things like that bit of clutter in the background or poor lighting or no smile, or your collar is lop-sided… etc. You don’t get great videos by accident. Work the process.

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Know More About Hot Tools Hair Dryers

Hot tools are one of the most preferred brands when it comes to hair styling devices. They are well known for the quality, reliability, design and their features. The design and performance of these devices are excellent and preferred by people all around the globe. They are economical and save a lot of power as it helps to dry the hair faster than the normal dryers.

High quality hot tools hair dryers come with all the latest technology. Tourmaline and Direct iron technology are their main innovative features. These helps in achieving super fast drying and at the same time provide safety to your hair. The tourmaline heating technology is far better than the conventional metal heating. It avoids the problem of getting too dry. The far-infrared heat produced by the tourmaline components takes out the impurities and bad odour from the hair. It preserves the moisture and oil content of the hair. They do not make the hair blunt or brittle.

The direct ion technology is a revolutionary breakthrough in the field of hair drying. With the integration of this technology the hair can be dried as much as 45% faster than the normal dryers. It gives the hair a shiny appearance and reduces the frizz that is prone to occur while drying the hair. It also adds volume and bounce to your hair making it attractive. Thus the end result is silky soft, shiny hair.

Hot tools hair dryers also provide features like adjustable temperature control, auto turn OFF facility, ON/OFF switch, 3 way adjustable fan speeds, universal voltage usability, 360 degree swivel cord and much more features. They offer a wide range of products and each one are uniquely designed to meet the varying requirements of the customers. The diffusers of these hair dryers are designed in such a way that it provides uniform distribution of air flow.

The price of Hot Tools hair dryers can vary from $20 to $ 100. As the technology, performance and features included increases, the device becomes costlier. But what you have to keep in mind is that, it is your hair. Give it the best you can. The beauty of your face is greatly depended on the appearance of your hair.