Once a business owner understands the basics of social media, the next challenge is implementation. The challenge here is making, then learning to manage, the commitment to consistent engagement.
First, you must understand three basic points for successfully implementing social media:
1. Social media does not operate in a vacuum in and of itself.
2. Social media was not initially intended for commercial use and contains inherent etiquette protocols that must be followed.
3. If you’re a business person serious about using social media for business, you must first prepare.
OK, to elaborate on these points:
1. “Social media does not work in a vacuum… “
This means you can’t just create your Facebook, Twitter and LinkedIn accounts, abandon them and expect this to help your business. Social media involves “socializing” with people.
Social media accounts help you communicate and engage in conversations with your prospects and customers. Once you begin talking with people, to walk away is rude. This applies to social media just like in the physical world. Thus, you can’t simply establish the (social media) accounts. You must engage in them, WITH your followers and friends. Consistently.