Did you know that 90% of what’s communicated to our brains is visual? You can connect directly to the hearts and minds of your customers without having to say a word. Think billboards that you notice on the road. At first you think to yourself that these images are just annoying and greedy advertising polluting the wonderful views. By the time your trip is five hours old and you are tired, hungry, and need to go to the bathroom, billboards become beacons of hope along the side of the road. Good ones catch your attention and immediately send you off the road and opening your wallet. That’s because a great image and placement of the billboard coincided with the timing of your needs. As long as your clients have a need, all you need to do is craft a wonderful story and image for them to hang onto in their minds for when the timing is right to use your service.
- Use memorable images. Tell your brand’s story with a picture or design that encompasses the mission of your company. Spending the time and investing the resources to design a killer logo or branded photo will show your customers what your company is all about in a way they are sure to remember.
- Fewer words are better. Don’t clutter your visual messages with too many words. You want the impact of the images you use to stand on their own. Choose your slogan or other catchy phrase to accompany your images and draw your audience in.
- Use a memorable medium. Choose your medium wisely. Although social media platforms have immediate impact, they aren’t long lasting. If you give your potential customers an image to remember you by in a medium that they can hang onto, then your brand will be front and center when it comes time to make that buying decision.
Promotional product companies can help you use visual storytelling to your marketing advantage. With fully customizable screen cleaner stickers, dual purpose business cards, microfiber screen cleaning cloths that you can use for glasses, tablets, or phones, or over 200,000 other branded products, you can give your customers the visual message that will make them remember you.