influence – What is it?
Influence literally translates to the power to have an effect on people or things. Unknown to us, we constantly influence and are being influenced by a myriad of factors affecting our every decision. Even something as simple as our choice in tooth paste stems from an unbelievable number of influences from the external world. Influence is universal and is not restricted by species or by geography.The list of factors that help in influence may seem infinite, but yet social scientists have shortened the list to just under ten! In this article, we will learn how to influence other members of our own species, to get them to do what we want them to do.
How do we influence people?
We all influence people for some kind of gain, stock brokers, salesmen, managers, employees, bosses, house maids… the list is endless. We do something for our boss, so that a day’s leave may be excused. We shower the spouse with love, so that we are loved too. We sweet talk the salesman, hoping for a small discount. We influence everything we interact with and vice versa. So how do we get people to do what we want them to do?
The 7 major shortcuts to influence people in today’s world are:
1) Reciprocation and exchange.
2) Unanimity and concord.
3) Friendship and trust.
4) Paucity or scarcity.
7) Commitment and dependability.
Breaking it down!
Identifying and applying these seven principles of influence can get you what you want, when you want it. However, use these with caution, too much and one may begin to look desperate or needy. These principles can be applied to anything ranging from getting your crush to date you to getting a promotion at work.